Every decision I make...
Champions experiences that serve real user needs — scrutinizing data to gain a deep understanding of customer behavior and empathy.
I lead teams in crafting experiences that seek to remove friction, delight users, and drive measurable business outcomes.
In my fine art work I have an ego. In my UX work I have none — it's all about improving other people's lives, not my own.
User Advocate Timeline
UX Designer · March – September 2016
Redesign of complex media asset site by mapping a new end-to-end journey.
- Optimized home page, browse, search, and product detail elements based on user and stakeholder interviews.
- Designed an interactive sports content calendar aligned to real-world broadcast events.
- Presented research findings and recommendations to stakeholders, replacing assumptions with evidence.
UX Designer · October 2016 - December 2018
Acted as at the voice of the customer through interviews with franchise store owners and vendors to understand needs for ordering fruit and dry goods on mobile platforms.
- I consistently advocated for real user needs with improvements in browse, search, product detail, cart, checkout, and post-purchase support.
- Added the ability to filter by Category, Supplier, and Occasion significantly lessened search result inaccuracies.
- Introduced “auto-shipping” saving time on repetitive ordering tasks, re-iterating specific elements and A/B testing.
- Result: Driving the organization’s business decisions towards user needs became part of the development process, enhancing the experiences and improving the users’ businesses with improved time-on-tasks.
- Other Achievements:
- I set UX standards by integrating direct customer feedback into the workflow before development.
- I defined “What problem are we solving for the customer?” with observational tests of Edible’s POS system. The tests showed that the internal assumption re: a particular pain point was incorrect. In reality, a more complex issue was cause for the friction, and stakeholders paused due tot his new data, saving revenue not spent on solving the non-issue.
- Became ADA subject matter expert, saving litigation costs.
UX and New Media Designer · March 2019 - October 2020
- Translated highly technical domain requirements into usable interface patterns.
- Facilitated user research sessions with engineers to uncover workflow pain points.
- Delivered wireframes and prototypes that reduced task completion time.
Lead UX Designer and Acting UX Director · March 2021- March 2023
- Delivered a +90% improvement in customer satisfaction and App Store ratings.
- Embedded ADA-compliant accessibility standards into the core product development workflow.
- Reduced help center call volume by 37% through targeted research-led design fixes.
- Achieved an estimated $5M in operational savings by eliminating friction across key user flows.
Maryland Institute College of Art (MICA) · 2022
- Completed Masters In Professional Studies: User Experience Design at Maryland Institute College of Art (MICA).
Lead UX Designer and Acting UX Director · March 2023 - November 2025
- Delivered a +90% improvement in customer satisfaction and App Store ratings.
- Embedded ADA-compliant accessibility standards into the core product development workflow.
- Reduced help center call volume by 37% through targeted research-led design fixes.
- Achieved an estimated $5M in operational savings by eliminating friction across key user flows.
Creative Director · November 2025 - January 2026
- Set experience vision and design direction for a corporate AI software pitch. • Led developers, UI designers, and content creators; communicated design rationale to executives and drove stakeholder alignment through rapid prototyping and high fidelity Figma demonstrations. • Applied AI assisted design tools and service design methods to translate complex AI product concepts into clear and intuitive interaction patterns centered on human needs. • Successfully influenced executive decision making on an emerging technology initiative.